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Global Gen AI Spending to Surge to $644 Billion in 2025

Global Gen AI Spending to Surge to $644 Billion in 2025

April 01, 2025
Generative AI Enterprise IT Hardware Software Commercial Solutions AI Adoption Business Value Gartner
Global spending on generative AI is projected to reach $644 billion in 2025, driven by significant investments in hardware, software, and enterprise IT adoption.

Gen AI Spending in Enterprise IT for 2025

According to Gartner, global spending on generative AI (GenAI) is projected to reach $644 billion in 2025, marking a significant 76.4% increase from 2024. This growth is driven by substantial investments in hardware, software, and services, with a notable focus on enterprise IT adoption.

Key Highlights:

  • Hardware Dominance: 80% of GenAI spending in 2025 will be directed towards hardware, including servers, smartphones, and PCs. This reflects the increasing integration of AI capabilities into consumer and enterprise devices.
  • Shift to Commercial Solutions: CIOs are expected to move away from ambitious internal projects to adopt commercial off-the-shelf solutions. This shift aims to ensure more predictable implementation and measurable business value.
  • AI as a Standard Feature: By 2028, AI capabilities are projected to become standard features across nearly the entire consumer device market, influencing enterprise IT infrastructure planning.
  • Challenges in Implementation: Despite the growth, many enterprises face challenges with GenAI adoption, including high failure rates in proof-of-concept work, dissatisfaction with results, and issues with data quality and employee readiness.

Enterprise IT Implications:

In 2025, enterprises are expected to prioritize mature commercial solutions that integrate GenAI capabilities into existing systems. This approach will help overcome internal organizational challenges and maximize ROI. Additionally, the dominance of hardware spending indicates a need for enterprises to invest in AI-capable infrastructure to support future AI-driven applications and services.

Conclusion:

The GenAI market is poised for explosive growth in 2025, with enterprise IT playing a pivotal role. However, success will depend on aligning investments with organizational readiness, addressing implementation challenges, and leveraging commercial solutions to drive business value.

Sources

Global Generative AI Spending to Reach $644 Billion by 2025 Global generative AI spending is projected to reach $644 billion by 2025, a 76.4% increase. Hardware spending will account for 80%, with the ...
GenAI Market to Hit $644 Billion by 2025, Hardware Leads Growth Gartner forecasts worldwide generative AI (GenAI) spending to reach $644 billion in 2025, marking a 76.4% increase from 2024.
Nvidia GTC 2025: AI Matures into Enterprise Infrastructure Companies are launching copilots, knowledge assistants, and other custom gen AI applications without having to build deep machine learning ...
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